“She Made It”

The Minnesota State Advanced Manufacturing Center of Excellence developed a branding campaign, “She Made It”, to recruit females into manufacturing careers through outreach materials, such as giveaways, banners, manufacturing career information, and videos targeting females to pursue a career in manufacturing.  Career videos were developed highlighting young women that love their jobs and are doing well in their manufacturing career.  The Center has identified successful women at the end of their careers spent in manufacturing that speaks about their success and encouragement of other females to pursue a career in manufacturing.  Branding has been distributed to several youth outreach events statewide that are specific to reaching girls and women pursuing a manufacturing career. To view our Women in Manufacturing videos on YouTube